Blog Post: Developing Your 30 Second Commercial

The 30 Second Commercial does not need to be limited to 30 seconds; it can extend to 45 seconds or more, yet should not exceed 60 seconds- EVER! Your objective is simple: to present a limited amount of positive, attention grabbing information in a brief amount of time. If the interviewer wants to know more about a specific aspect of your background, accomplishments, objectives or benefits, let him or her inquire about it. There may be times when a 30 second commercial will need to be delivered within a 10 second time frame. You’ll need to adapt to various situations. 

30 Second Commercial

A brief verbal presentation of your employable assets covering:

Background- Briefly state your recent employment background and tenure, if not erratic. You may mention schooling, if degree is important.

Accomplishments- Briefly state the accomplishments of your job career. Include quantitative details but do not give all the specifics. Make them want to ask for more information.

Objective- Briefly state where you see yourself fitting in, i.e. positions, departments, industries or specific companies.

Benefits- Briefly state how you imagine a prospective employer might benefit from having you as a team member.

Sample 30 Second Commercials

Example 1

Background:   For the past 10 years I’ve been in sales management, and marketing, most recently with H.A. Smith Co. in Ocala .

Accomplishments:   I have experience in territory management, marketing, training and team building. I also have a consistent history of increasing sales.

Objective:   I’m looking for a hands on position with a company such as Emergency One, Pall Pneumatic, or Chariot Eagle.

Benefits:   I bring to an employer a proven manager, leader, motivator, and a dedicated team player.

Example 2

Background:   Following a successful career as a military officer, my last 9 years have been in the automobile industry in the areas of parts management, inventory control, and most recently as service manager in the largest Ford dealership in the state.

Accomplishments:   I have an established record of cost and inventory reduction, as well as improving customer relations.

Objective:   I am seeking a challenging position that will utilize my background and contribute to the growth of an industry leader.

Benefits:  I am a highly sociable, persuasive and self-confident individual who enters projects with considerable optimism and enthusiasm.